• Dr.V.T.Dhanaraj
• Mr.J.Gnanadevan

In the global era of investment revolution in the financial sector challenging for Post Office Saving Banks. Liberalization has substantially increased better and innovative investment possibilities to the investor. However, India POSB has and continuously positioned itself as a reliable agency of Government of India. It is due to its competitive advantage of geographical accessibility and product differentiation on the important attributes of safety, security and risk free factor. In the present study Socio-Economic Analysis and Investment Behaviour Attitudes towards Post Office Deposit Schemes (PODS) the preference of investors of Western District of Tamil Nadu - Rural Areas towards different investment schemes of Post office and factors that motivates them to choose a particular investment scheme of post office.

Post office, Investment behaviour, Deposit schemes, attitude, socio-economic

"SOCIO-ECONOMIC ANALYSIS AND INVESTMENT BEHAVIOUR ATTITUDES TOWARDS POST OFFICE DEPOSIT SCHEMES (With Special Reference to Western District of Tamil Nadu)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.298-301, February-2018, Available :http://www.jetir.org/papers/JETIR1802046.pdf

"SOCIO-ECONOMIC ANALYSIS AND INVESTMENT BEHAVIOUR ATTITUDES TOWARDS POST OFFICE DEPOSIT SCHEMES (With Special Reference to Western District of Tamil Nadu)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp298-301, February-2018, Available at : http://www.jetir.org/papers/JETIR1802046.pdf