UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 2
February-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1802049


Registration ID:
180246

Page Number

314-317

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Title

A Study on factors that influence the choice of consumer’s towards the supermarket

Authors

Abstract

The Indian retail industry is dynamic and fast growing industries due to the entry of several new players. It contributes 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent in the employment. India is the world’s fifth-largest global destination in the retail space. Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanisation and solid growth of internet. Shopping today is much more than just buying- it is an experience itself. In Additional, because “retailing includes activities that involved the selling goods and services directly to the final consumer”, retailing industry may affect many other industries like transportation, logistics, services. In India post liberalization (1991), organised retailing has become more attractive for both the Indian companies and the Multinational companies. In the organised retailing supermarket and hyper market formats are very popular in India. Organised retailing is in the nascent stage in India. Main focus of this study are, to find various format of organized retail, to find out most promising supermarket stores & to study various Factors influencing the customers to shop at modern supermarket chains.

Key Words

Retail, Supermarket stores, factors affecting supermarket choice

Cite This Article

"A Study on factors that influence the choice of consumer’s towards the supermarket", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.314-317, February-2018, Available :http://www.jetir.org/papers/JETIR1802049.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on factors that influence the choice of consumer’s towards the supermarket", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp314-317, February-2018, Available at : http://www.jetir.org/papers/JETIR1802049.pdf

Publication Details

Published Paper ID: JETIR1802049
Registration ID: 180246
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 314-317
Country: Sonepat, haryana, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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