UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 2
February-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1802056


Registration ID:
180275

Page Number

343-348

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Title

A Study on Investors Attitude towards Mutual Fund as an Investment Avenue

Abstract

Mutual fund as an investment avenue provides a platform to the investor who do not want to take high risk on their hard earned investment. In India, mutual fund industry is growing rapidly and this industry has emerged as an important segment of financial market of India, especially in channelizing and mobilizing the savings of millions of individuals into the investment in equity and debt instruments. Mutual fund investment is less risky than investing directly in stocks and is therefore a safer option for risk averse investor. A competent fund manager should analyze investor behavior, perception, and attitude and understand their needs and expectations to gear up the performance to meet investor expectations and requirements. Investment in mutual fund is affected by the attitude of investors and hence the objective of the study is to identify the investor’s attitude on mutual fund as an investment avenue and the major findings reveal the factors that influence buying behavior of mutual fund investors. The study aims at finding out the attitude of the investors towards investment on mutual funds in Davangere city with 100 respondents who are likely to be an investors.

Key Words

Investors Attitude, Investment alternative, Mutual Fund, Risk and Return, Suitable stage, Schemes.

Cite This Article

"A Study on Investors Attitude towards Mutual Fund as an Investment Avenue", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.343-348, February-2018, Available :http://www.jetir.org/papers/JETIR1802056.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on Investors Attitude towards Mutual Fund as an Investment Avenue", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp343-348, February-2018, Available at : http://www.jetir.org/papers/JETIR1802056.pdf

Publication Details

Published Paper ID: JETIR1802056
Registration ID: 180275
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 343-348
Country: DAVANGERE, KARNATAKA, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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