UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 2
February-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1802064


Registration ID:
180218

Page Number

400-404

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Title

The Changing Consumption Needs of the Radio Audience

Abstract

This research study explores the medium of radio and its popularity with the new age audience .The ever changing media landscape and the needs of the audiences which change as well with new innovations and development taking place. In this shifting media environment then where does the traditional media like radio find its place and hold on to its credibility and legacy. The research study was carried out on a sample of 200 respondents comprising youth to understand their radio listening habits and needs from the medium and their media preferences in terms of radio and other sources of entertainment primarily music consumption. The study reveals that the medium of radio faces fierce competition from other sources mainly the online sites which provide a lot of variety to suit individual needs of the audience. There is a stark difference between the mandate of these internet based music sites and radio as internet is mostly individualistic gratification source on the other hand radio is a community oriented medium targeting masses at one time also fostering the social connect between the citizens. The research study analyses the reasons for these change and suggests new strategy and key ideas that can be incorporated by traditional medium like radio for its longevity and survival.

Key Words

Key words- New Media, Gratification, Radio Broadcasting, Podcasts, Participation culture.

Cite This Article

"The Changing Consumption Needs of the Radio Audience", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.400-404, February-2018, Available :http://www.jetir.org/papers/JETIR1802064.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"The Changing Consumption Needs of the Radio Audience", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp400-404, February-2018, Available at : http://www.jetir.org/papers/JETIR1802064.pdf

Publication Details

Published Paper ID: JETIR1802064
Registration ID: 180218
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 400-404
Country: West Delhi, Delhi, India .
Area: Other
ISSN Number: 2349-5162
Publisher: IJ Publication


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