• Dr.K.Vimala

The main aim of this paper to analyze the level of importance of technology in profit generation, Privacy and Confidentiality of data and major factors affecting banking and financial services. Over the last decade, there has been a major transformation on the technology front in the banking sector. There has been a sea change compared to the old days when carrying out a transaction as simple as cash withdrawal sometimes took hours. Remember, those were the days when automation had not touched Indian banks. Many companies in India have adopted this strategy and have managed to lower the interaction of the customer with the bank branches. For instance, 10 years ago, 90% of all transactions made by the customers of all banks were through the branches and 10% were through online. Now, after 10 years, the trend has exactly reversed.

Key words: Revenue Generation, Confidentially of Data, Convergence

"Association of IT with Banking and Financial Services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 3, page no.182-186, August-2014, Available :http://www.jetir.org/papers/JETIR1403004.pdf

"Association of IT with Banking and Financial Services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 3, page no. pp182-186, August-2014, Available at : http://www.jetir.org/papers/JETIR1403004.pdf