• Ms. Kanika Verma
• Dr. Nidhi Tanwar

The world today is not what it was thirty years ago. It is completely revolutioned due to the marvellous use of information technology (IT). Time and distance both have been reduced due to IT. Present age is rightly called the age of IT. The inventions in the business cannot be undervalued because of IT in the present era. In the present article IT and its uses, impact on marketing, challenges of technological complexities and importance for growth of business globally are presented.

Marketing, Challenges, Revolutioned, Information Technology, Inventions

"Impact of Technology on Various Aspects of Marketing: Social Media, Mobile Phones and Customer Relationship Management System.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 12, page no.16-18, December-2016, Available :http://www.jetir.org/papers/JETIR1612004.pdf

"Impact of Technology on Various Aspects of Marketing: Social Media, Mobile Phones and Customer Relationship Management System.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 12, page no. pp16-18, December-2016, Available at : http://www.jetir.org/papers/JETIR1612004.pdf