• JAYPRAKASH UPADHYAY
• Dr. BHARAT MISHRA
• Dr. Prabhat Patel

A new Modified LSB watermarking embedding algorithm is proposed in this paper. The color watermarked image is obtained & watermark can easily be extracted in both clean and noisy environments. Experiments are performed to verify the robustness of the proposed algorithm. The result shows that the proposed algorithm is better than other existing algorithms in terms of providing a high PSNR. It is also shown that the proposed algorithm is highly robust against various kinds of attacks such as noise, filtering, cropping & rotation.

Watermarked, PSNR, MSE, DWT, IDWT, RGB

"AN EFFICIENT DIGITAL COLOR IMAGE WATERMARKING ALGORITHM ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 12, page no.1-7, December-2016, Available :http://www.jetir.org/papers/JETIR1701001.pdf

"AN EFFICIENT DIGITAL COLOR IMAGE WATERMARKING ALGORITHM ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 12, page no. pp1-7, December-2016, Available at : http://www.jetir.org/papers/JETIR1701001.pdf