• A. PRABHAKAR

Agricultural development is a pre-requisite for the economic growth of a country. From the history of economic development of the advanced countries, we learn that the process of economic development, agriculture and industry are not alternatives but complementary as they arrange inputs and create demand for each other. The development of Agriculture is not only necessary for the people in developing countries. But is also required for their overall advancements through industrial development. Therefore, for developing country like India where 75% of the people depend upon agriculture and 30% of the natural income is derived from agriculture. Development of agriculture itself become all the more essential. Agriculture, therefore, continues to be vital for a country’s economic growth. In the present area of liberalization and globalization of markets, development of agricultural sector is essential from both social and economic points of view, agricultural sector is contributing in the form of increased output of the country. Agricultural marketing assumes a vital importance in India where more than 75 percent of the population lives in villages and depend on agriculture and allied activities. There is a greater necessity that the marketing aspects relating to Agriculture requires changes so that the interests of producers, processors consumers and the market functionaries such as wholesalers and retailers are met. Inorder to ensure a happy blend of their interest into a unified whole, the government has to enact laws regulating the functioning of the agricultural marketing system. Hence, it is justifiable that the primary producers should have a greater share, in the price spread, and the consumer should derive optimal satisfaction for the price paid. Apart from the interests of above stated parties, it mandates the protection of interests of several intermediaries like processors, wholesalers, commission agents, and other market functionaries. For doing so a well framed marketing system should be evolved. In this paper an attempt is made to examine the current agricultural marketing system and to analyze the problems encountered in the process. For purposes of the study data is collected from both the sources; majorly from secondary sources and wherever primary information is needed, the author had interaction with the offices concerned.

Marketing, Agriculture, Infrastructure, Produce etc.

"MARKETING OF AGRICULTURAL PRODUCE – AN ANAYLSIS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 6, page no.329-337, July-2013, Available :http://www.jetir.org/papers/JETIR1701090.pdf

"MARKETING OF AGRICULTURAL PRODUCE – AN ANAYLSIS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 6, page no. pp329-337, July-2013, Available at : http://www.jetir.org/papers/JETIR1701090.pdf