• C. Vinutha Devi
• Dr. R. Kannan

India is the largest banana producer in the world. The cultivators face many problems during marketing. The productivity of banana in India is far from satisfactory. At present the development of agriculture does not merely depend upon increasing the agricultural produce and productivity, but also upon the promotion of a better and well-organized marketing by which the agricultural goods are moved from the field of the farmer to the places of ultimate consumers. In the study area majority of the farmers are unable to financial the expenditure involved in banana cultivation. The small farmers are suffering a lot to sell their produce soon after the harvest, when the price is low. Banana production is seasonal in nature while its demand is inelastic. This also affects the price fixation. In Thovalai Block of Kanyakumari District depends on agriculture. Hence a lot of marketing activities are going on in this area. This taluk is solely dependent on agriculture. So a survey has been undertaken to study the process of socio demographic profile of marketing of banana and problems in marketing.

Banana, Agriculture, Production, Marketing, Farmers.

"MARKETING OF BANANA IN THOVALAI BLOCK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 1, page no.524-529, January-2017, Available :http://www.jetir.org/papers/JETIR1701122.pdf

"MARKETING OF BANANA IN THOVALAI BLOCK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 1, page no. pp524-529, January-2017, Available at : http://www.jetir.org/papers/JETIR1701122.pdf