• Dr. Aanchal Sehgal

Media is a powerful tool in a democratic country. The principle function is to support democratization, to ensure that different opinions are heard and interests can access media, and to act as a watch dog. Access to information is important so that people may be able to use media in order to register criticism, mobilize opposition and propose alternative course of action. For a thriving Democracy the pluralism of media offering diverse content is necessary. The last decade saw increase in commercialization of Indian media with the entry of multinational media corporations. Purposeful business practices in the field of media have affected the stuff of Indian democracy. Big industrial conglomerates in the business of media have threatened the transparency and credibility of the media. In the name of the globalization, global media organizations have spread their wings in the Indian market with their own global and monetary interests.

democracy, media, commercialization, globalization, cross media ownership, pluralism, transparency

"CROSS MEDIA OWNERSHIP", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 9, page no.626-630, September-2015, Available :http://www.jetir.org/papers/JETIR1701142.pdf

"CROSS MEDIA OWNERSHIP", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 9, page no. pp626-630, September-2015, Available at : http://www.jetir.org/papers/JETIR1701142.pdf