UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 2 Issue 2
February-2015
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701362


Registration ID:
302673

Page Number

2220-2225

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Title

Relationship between Green Marketing practices and Purchase Decisions in Villupuram District

Authors

Abstract

Green products are those which during the usage or after the usage does not harm the user as well as the environment. Nowadays there are people who are concerned about their health as well as their near and dear so that they try to adapt to green purchase. The researcher wanted to study the awareness level of green products from the Villupuram district and how they are aware about such products. The researcher wants to know how the various marketing practices influence in the purchase decisions. The marketing practices were influenced by Green awareness, Green commitment and Green companies.In this research the researcher has considered the influence of Green awareness, Green Commitment and Green Companies on purchase decisions made by the consumers. From the mean values, it is observed that the marketing practices factors are buy the green products because of the green awareness (4.65) followed by green commitment (3.79), and green companies (3.61). The relationship of Green awareness on the purchase decisions, Relationship of Green commitment on Purchase decisions and the relationship of Green companies on purchase decisions by the consumer were examined using the person coefficient.

Key Words

Green awareness, Green Commitment, Green Companies

Cite This Article

"Relationship between Green Marketing practices and Purchase Decisions in Villupuram District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 2, page no.2220-2225, February-2015, Available :http://www.jetir.org/papers/JETIR1701362.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Relationship between Green Marketing practices and Purchase Decisions in Villupuram District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 2, page no. pp2220-2225, February-2015, Available at : http://www.jetir.org/papers/JETIR1701362.pdf

Publication Details

Published Paper ID: JETIR1701362
Registration ID: 302673
Published In: Volume 2 | Issue 2 | Year February-2015
DOI (Digital Object Identifier):
Page No: 2220-2225
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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