• Dr. Sagar R. Dave

Intangible aspects are gaining great importance in the last decade, more specifically in the performance evaluation of organizations. However, the measurability of these intangible aspects is always critical issue. Aspects such as customer satisfaction their effectiveness, the internal processes or the impact of technology and the process of learning on the performance of an organization cannot be quantified like financial indicators, it is still essential to find innovative methods of quantifying these intangibles. This paper attempts to evaluate the significance of intangible aspects as a tool for performance measurement in the Indian banking sector and quantify them. This is vital since the contemporary methods include only the analysis of financial performance of the banks. However, it does not yield a very effective strategy since the financial performance is the translation of many invisible business processes and performance indicators in a financial service organization such as a bank. Neglect of this makes it difficult for such organizations to frame an efficient strategy for long-term growth. Using the time series data spread over ten years from 2007 to 2016 and 19 indicators for Axis Bank; the relevance of intangible aspects is depicted in the present paper. Although such a technique is complicated and difficult to define and implement, such integration yields superior results as far as performance measurement, evaluation and strategic planning for future development of the bank are concerned. The central banking authority may take the initiative to encourage commercial banks to use such techniques for better organizational strength.

“AXIS BANK”MEASURING PERFORMANCE BY “BSC” DATA SERIES FROM 2007 TO 2016

" “AXIS BANK”MEASURING PERFORMANCE BY “BSC” DATA SERIES FROM 2007 TO 2016", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 7, page no.184-197, JULY - 2017, Available :http://www.jetir.org/papers/JETIR1707036.pdf

" “AXIS BANK”MEASURING PERFORMANCE BY “BSC” DATA SERIES FROM 2007 TO 2016", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 7, page no. pp184-197, JULY - 2017, Available at : http://www.jetir.org/papers/JETIR1707036.pdf