ISSN: 2349-5162

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Published in:

Volume 4 Issue 7
July-2017
eISSN: 2349-5162

Unique Identifier

JETIR1707036

Page Number

184-197

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Title

“AXIS BANK”MEASURING PERFORMANCE BY “BSC” DATA SERIES FROM 2007 TO 2016

ISSN

2349-5162

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" “AXIS BANK”MEASURING PERFORMANCE BY “BSC” DATA SERIES FROM 2007 TO 2016", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 7, page no.184-197, JULY - 2017, Available :http://www.jetir.org/papers/JETIR1707036.pdf

Abstract

Intangible aspects are gaining great importance in the last decade, more specifically in the performance evaluation of organizations. However, the measurability of these intangible aspects is always critical issue. Aspects such as customer satisfaction their effectiveness, the internal processes or the impact of technology and the process of learning on the performance of an organization cannot be quantified like financial indicators, it is still essential to find innovative methods of quantifying these intangibles. This paper attempts to evaluate the significance of intangible aspects as a tool for performance measurement in the Indian banking sector and quantify them. This is vital since the contemporary methods include only the analysis of financial performance of the banks. However, it does not yield a very effective strategy since the financial performance is the translation of many invisible business processes and performance indicators in a financial service organization such as a bank. Neglect of this makes it difficult for such organizations to frame an efficient strategy for long-term growth. Using the time series data spread over ten years from 2007 to 2016 and 19 indicators for Axis Bank; the relevance of intangible aspects is depicted in the present paper. Although such a technique is complicated and difficult to define and implement, such integration yields superior results as far as performance measurement, evaluation and strategic planning for future development of the bank are concerned. The central banking authority may take the initiative to encourage commercial banks to use such techniques for better organizational strength.

Key Words

“AXIS BANK”MEASURING PERFORMANCE BY “BSC” DATA SERIES FROM 2007 TO 2016

Cite This Article

" “AXIS BANK”MEASURING PERFORMANCE BY “BSC” DATA SERIES FROM 2007 TO 2016", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 7, page no. pp184-197, JULY - 2017, Available at : http://www.jetir.org/papers/JETIR1707036.pdf

Publication Details

Published Paper ID: JETIR1707036
Registration ID: 180724
Published In: Volume 4 | Issue 7 | Year July-2017
DOI (Digital Object Identifier):
Page No: 184-197
ISSN Number: 2349-5162

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Cite This Article

" “AXIS BANK”MEASURING PERFORMANCE BY “BSC” DATA SERIES FROM 2007 TO 2016", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 7, page no. pp184-197, JULY - 2017, Available at : http://www.jetir.org/papers/JETIR1707036.pdf




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