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Published in:

Volume 4 Issue 8
August-2017
eISSN: 2349-5162

Unique Identifier

JETIR1708024

Page Number

111-115

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Title

RELATIONAL BONDS, SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (A COMPARATIVE STUDY AMONG PUBLIC, PRIVATE AND FOREIGN BANKS)

ISSN

2349-5162

Cite This Article

"RELATIONAL BONDS, SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (A COMPARATIVE STUDY AMONG PUBLIC, PRIVATE AND FOREIGN BANKS)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 8, page no.111-115, August-2017, Available :http://www.jetir.org/papers/JETIR1708024.pdf

Abstract

Banking Sector has undergone various transformations in the past few decades. The introduction of technological innovations and participation of Private Banks and Foreign Banks, paved way for competitions among the different types of banks and therefore to be competitive and to sustain in the market, banks have to maintain long term relationships with their customers and also provide excellent Relational Bonds, Service Quality, Customer Satisfaction and Customer Loyalty. Against this background, this paper attempts to identify differences among the Public, Private and Foreign Banks with reference to Relational Bonds, Service Quality, customer satisfaction and customer loyalty. The respondents for the study are customers of Public, Private and Foreign Banks in Chennai City. The standardized questionnaire is adopted for the study and Multiple Discriminant Analysis is carried out using SPSS package.

Key Words

Key Words: Relational Bonds, Service Quality, Customer Satisfaction and Customer Loyalty.

Cite This Article

"RELATIONAL BONDS, SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (A COMPARATIVE STUDY AMONG PUBLIC, PRIVATE AND FOREIGN BANKS)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 8, page no. pp111-115, August-2017, Available at : http://www.jetir.org/papers/JETIR1708024.pdf

Publication Details

Published Paper ID: JETIR1708024
Registration ID: 170572
Published In: Volume 4 | Issue 8 | Year August-2017
DOI (Digital Object Identifier):
Page No: 111-115
ISSN Number: 2349-5162

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Cite This Article

"RELATIONAL BONDS, SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (A COMPARATIVE STUDY AMONG PUBLIC, PRIVATE AND FOREIGN BANKS)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 8, page no. pp111-115, August-2017, Available at : http://www.jetir.org/papers/JETIR1708024.pdf




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