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Published in:

Volume 4 Issue 8
August-2017
eISSN: 2349-5162

Unique Identifier

JETIR1708038

Page Number

208-212

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Title

A Comparative Study on Motives of Online and Offline Banking Consumers: A Case Study of Udaipur City

ISSN

2349-5162

Cite This Article

"A Comparative Study on Motives of Online and Offline Banking Consumers: A Case Study of Udaipur City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 8, page no.208-212, August-2017, Available :http://www.jetir.org/papers/JETIR1708038.pdf

Abstract

Banking industry provides both the models to its consumer’s i.e offline banking and online banking. Both the models are preferred by consumers, but choice of adopting either of models depend on specific perceived motives of individual. This study focuses on evaluating what drives individual’s to prefer online or offline model. The survey of 187 respondents was conducted using structured questionnaire to identify the factors that motivate individual to use online banking in India. Questionnaire comprises of two parts demographic factors (Age, Gender, Income, Education Level, and Profession) and motives (Perceived Usefulness, Perceived Ease of Use, Convenience, Perceived Control, Transactional Privacy & Trust). Results reveal that age, income, education level and profession influence the adoption of online or offline banking in Udaipur, whereas acceptability on the basis of gender was found to be neutral. Hypothesis for motives of online banking users in Udaipur were rejected, which indicate that perceived usefulness, perceived ease of use, convenience, perceived control and transactional privacy & trust influence the adoption rate.

Key Words

Online Banking, E-commerce, Online Motives, Offline Motives, Online Banking Motives etc.

Cite This Article

"A Comparative Study on Motives of Online and Offline Banking Consumers: A Case Study of Udaipur City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 8, page no. pp208-212, August-2017, Available at : http://www.jetir.org/papers/JETIR1708038.pdf

Publication Details

Published Paper ID: JETIR1708038
Registration ID: 170586
Published In: Volume 4 | Issue 8 | Year August-2017
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.18483
Page No: 208-212
ISSN Number: 2349-5162

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Cite This Article

"A Comparative Study on Motives of Online and Offline Banking Consumers: A Case Study of Udaipur City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 8, page no. pp208-212, August-2017, Available at : http://www.jetir.org/papers/JETIR1708038.pdf




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