ISSN: 2349-5162

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Published in:

Volume 4 Issue 8
August-2017
eISSN: 2349-5162

Unique Identifier

JETIR1708051

Page Number

306-311

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Title

A study on brand preference to HONDA two wheelers among Youths

ISSN

2349-5162

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"A study on brand preference to HONDA two wheelers among Youths", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 8, page no.306-311, August-2017, Available :http://www.jetir.org/papers/JETIR1708051.pdf

Abstract

Brand preference is the measure of brand loyalty in which a consumer will choose a particular brand in presence of competing brands, but will accept the substitutes if that brand is not available. Brand preference is the selective demand for a company's brand rather than a product; the degree to which consumer prefer one brand over the another. Brand loyalty refers to the extent of the faithfulness of consumer to a particular brand, expressed through their repeated purchases, irrespective of the marketing pressure generated by the competing brands.

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"A study on brand preference to HONDA two wheelers among Youths", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 8, page no. pp306-311, August-2017, Available at : http://www.jetir.org/papers/JETIR1708051.pdf

Publication Details

Published Paper ID: JETIR1708051
Registration ID: 182847
Published In: Volume 4 | Issue 8 | Year August-2017
DOI (Digital Object Identifier):
Page No: 306-311
ISSN Number: 2349-5162

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Cite This Article

"A study on brand preference to HONDA two wheelers among Youths", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 8, page no. pp306-311, August-2017, Available at : http://www.jetir.org/papers/JETIR1708051.pdf




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