ISSN: 2349-5162

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Published in:

Volume 4 Issue 9
June-2018
eISSN: 2349-5162

Unique Identifier

JETIR1709076

Page Number

500-510

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Title

A study on effectiveness of promotional programs and its effects on consumer Perception

ISSN

2349-5162

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"A study on effectiveness of promotional programs and its effects on consumer Perception ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 9, page no.500-510, September 2017, Available :http://www.jetir.org/papers/JETIR1709076.pdf

Abstract

Sales promotion is one of the most important strategies that marketers are focusing nowadays and also it is one of the most important techniques in the marketing mix. Sales promotions are increasing day by day thanks to the rough competition and other developments that are taken place in the world as globalization and technological developments. Moreover, sales promotion is one of the most amazing tools that supports other marketing efforts as advertising to attract consumers.

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"A study on effectiveness of promotional programs and its effects on consumer Perception ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 9, page no. pp500-510, September 2017, Available at : http://www.jetir.org/papers/JETIR1709076.pdf

Publication Details

Published Paper ID: JETIR1709076
Registration ID: 182848
Published In: Volume 4 | Issue 9 | Year June-2018
DOI (Digital Object Identifier):
Page No: 500-510
ISSN Number: 2349-5162

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Cite This Article

"A study on effectiveness of promotional programs and its effects on consumer Perception ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 9, page no. pp500-510, September 2017, Available at : http://www.jetir.org/papers/JETIR1709076.pdf




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