• Qureshi Shazia

This paper aims at analyzing the impact of internal marketing on employees’ job satisfaction & consumer satisfaction based on the survey of four major private banks of Srinagar, Jammu and Kashmir. Internal marketing practices have been generated in organizations where Internal marketing is not only concerned with treating employee as a customer; it is about that the organization should continuously develop Programs and strategies for enhancing employee competencies that will have an effect on the employees performance in the same way as external marketing plans and strategies are formulated to meet external consumer demands. Questionnaires were used for this study. The first one measured internal marketing while the second one contained questions on employee job satisfaction & third one measuring customer satisfaction level. Survey data has been analyzed using one sample statistics and Pearson Correlation. Empirical analysis reveals a varied response on internal marketing and employees’ satisfaction &consumer satisfaction. The analysis of correlation coefficient indicates a positive relationship between internal marketing, employee satisfaction & consumer satisfaction. This analysis provides an opportunity to banking administration in using internal marketing concept in improving employee satisfaction & consumer satisfaction.

internal marketing, employee satisfaction, consumer satisfaction, banking organizations.

"IMPACT OF INTERNAL MARKETING ON EMPLOYEE & CONSUMER SATISFACTION: A STUDY OF BANKING ORGANIZATIONS IN KASHMIR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 12, page no.593-600, December-2017, Available :http://www.jetir.org/papers/JETIR1712109.pdf

"IMPACT OF INTERNAL MARKETING ON EMPLOYEE & CONSUMER SATISFACTION: A STUDY OF BANKING ORGANIZATIONS IN KASHMIR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 12, page no. pp593-600, December-2017, Available at : http://www.jetir.org/papers/JETIR1712109.pdf