UGC Approved Journal no 63975(19)

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Published in:

Volume 5 Issue 1
January-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1801036


Registration ID:
171240

Page Number

195-197

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Title

Effect of promotional tools of Pharmaceutical companies on Doctors prescribing behaviour

Abstract

It is advocated that Doctors are the strategic customers for pharmaceutical industry. Doctors are actually the ultimate decision holder of which brand should be prescribed to their patients. The involvement of Doctors’ as key decision makers is the reason that they are the focus of most promotional efforts of pharmaceutical companies. Thus, influencing the Doctors is a key to the pharmaceutical sales, and the pharmaceutical companies are spending a lot of money on marketing their products to the Doctors. The aim of this paper is to investigate the key promotional tool and its effect Doctors prescribing behavior with reference to pharmaceutical industry. The questionnaire was designed on the basis of literature finding and inputs from practicing manager of the pharmaceutical industry. The correlation and regression analysis, t-test has been used to study the effect of promotional tools. The implication of this study is pertinent for practicing managers of pharmaceutical companies in designing the promotional strategies for their brands to persuade the Doctors.

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"Effect of promotional tools of Pharmaceutical companies on Doctors prescribing behaviour ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.195-197, January-2018, Available :http://www.jetir.org/papers/JETIR1801036.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Effect of promotional tools of Pharmaceutical companies on Doctors prescribing behaviour ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp195-197, January-2018, Available at : http://www.jetir.org/papers/JETIR1801036.pdf

Publication Details

Published Paper ID: JETIR1801036
Registration ID: 171240
Published In: Volume 5 | Issue 1 | Year January-2018
DOI (Digital Object Identifier):
Page No: 195-197
Country: Jalgaon, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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