ISSN: 2349-5162 | Impact Factor: 5.87

JETIREXPLORE- Search Thousands of research papers

Published in:

Volume 5 Issue 1
eISSN: 2349-5162

Unique Identifier


Page Number


Share This Article

Jetir RMS

Indexing Partner


Effect of promotional tools of Pharmaceutical companies on Doctors prescribing behaviour

Download Paper


It is advocated that Doctors are the strategic customers for pharmaceutical industry. Doctors are actually the ultimate decision holder of which brand should be prescribed to their patients. The involvement of Doctors’ as key decision makers is the reason that they are the focus of most promotional efforts of pharmaceutical companies. Thus, influencing the Doctors is a key to the pharmaceutical sales, and the pharmaceutical companies are spending a lot of money on marketing their products to the Doctors. The aim of this paper is to investigate the key promotional tool and its effect Doctors prescribing behavior with reference to pharmaceutical industry. The questionnaire was designed on the basis of literature finding and inputs from practicing manager of the pharmaceutical industry. The correlation and regression analysis, t-test has been used to study the effect of promotional tools. The implication of this study is pertinent for practicing managers of pharmaceutical companies in designing the promotional strategies for their brands to persuade the Doctors.

Key Words

Cite This Article

"Effect of promotional tools of Pharmaceutical companies on Doctors prescribing behaviour ", International Journal of Emerging Technologies and Innovative Research ( | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp195-197, January-2018, Available at : &

Publication Details

Published Paper ID: JETIR1801036
Registration ID: 171240
Published In: Volume 5 | Issue 1 | Year January-2018
DOI (Digital Object Identifier):
Page No: 195-197
ISSN Number: 2349-5162

Download Paper

UGC and ISSN Approved Journal | Call For Paper
(Volume 5 | Issue 1 | January 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 1 | Impact factor 5.87

Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 January 2018.
  • » UGC and ISSN Approved Journal
  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
  • » Publication Charges : 1300 INR
  • »Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager,,, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more | High Impact Factor: 5.87 Digital object identifier (DOI) and Hard Copy of certificate Provided.
Publication and Indexing Patner:

Preview This Article


Download PDF



Print This Page

Impact Factor

Impact factor: 5.87

Jetir RMS