• Dr. Jesu kulandairaj
• M.Nevedida

In the light of internet, social media marketing cut down the marketer’s budget for advertisement because in social media marketing most of the activities are free are with less cost. Social media marketing strategies are explained with example of face book marketing using observation technique and case study method. Objectives of the study was to know, how effectively marketing strategies were used in social media marketing?.

Social media marketing, facebook marketing, Social media marketing strategies.

"Sustainable development practices of social medial marketing- with special reference to "Facebook marketing"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.289-293, January-2018, Available :http://www.jetir.org/papers/JETIR1801056.pdf

"Sustainable development practices of social medial marketing- with special reference to "Facebook marketing"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp289-293, January-2018, Available at : http://www.jetir.org/papers/JETIR1801056.pdf