ISSN: 2349-5162 | Impact Factor: 5.87

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Digitalisation: An Aid in Marketing of Handicrafts

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Handicrafts is a form of creative art of making products by hands that have an artistic and pleasing character and require skill and craftsmanship in manufacturing. Handicraft ensures livelihood to artisans who are otherwise less educated on the one hand and belong to lower economic strata. The main quality of textile handicraft goods is sustainability. Handicraft is a way of income of the crafts persons and is essential to overall prosperity. But an average artisan has inadequate access to information about markets, buyers, tastes and tools & technologies in manufacturing and also lack of knowledge about use of information technology. With the aid of information technology such as World Wide Web (internet) and mobile applications not only it is customers and traders but also investors and scholars including the media gets enabled in locating craft persons (map assisted) and retail outlets for hand crafted products but exports also get a fillip. Even the Directorate General of Foreign Trade, which has a presence on Twitter and Face Book, would like to link up through an app with its main domain as developmental aspect in handicrafts. This study is based on actual and potential connections between crafts, sustainable development and technology.

Key Words

Handicrafts, Information Technology, Sustainability

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"Digitalisation: An Aid in Marketing of Handicrafts ", International Journal of Emerging Technologies and Innovative Research ( | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp294-296, January-2018, Available at : &

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Published Paper ID: JETIR1801057
Registration ID: 180005
Published In: Volume 5 | Issue 1 | Year January-2018
DOI (Digital Object Identifier):
Page No: 294-296
ISSN Number: 2349-5162

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UGC and ISSN Approved Journal | Call For Paper
(Volume 5 | Issue 1 | January 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 1 | Impact factor 5.87

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  • » Paper Submission Till: 29 January 2018.
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  • » Journal Type : Open Access
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