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Published in:

Volume 5 Issue 1
January-2018
eISSN: 2349-5162

Unique Identifier

JETIR1801064

Page Number

325-329

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Title

The emergence of m-commerce apps and changing shopping behaviour of consumer

ISSN

2349-5162

Cite This Article

"The emergence of m-commerce apps and changing shopping behaviour of consumer", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.325-329, January-2018, Available :http://www.jetir.org/papers/JETIR1801064.pdf

Abstract

With increasingpenetration of internet and smart phone in India, shopping through mobile apps are becoming new age trends in retail sector. Huge adoption of smartphones, 4G internet services on mobile and apps have given wings to m- commerce industry in India. M- Commerce issimilar to e- commerce making transaction throughmobile by using internet.E-commerce was introduced anytime online transaction and M- commerce is introduced anytime anywhere transaction. As a result m- commerce industry is expected to capture 80% of Indian e- commerce market by 2020. Emerging new mobile apps provides a new platform for the company to reach the end consumers. This research paper give insight which apps is preferred by consumer and why they prefer and what products they shop in Pune region.

Key Words

M- commerce, Mobile Apps, Smartphone, Shopping apps

Cite This Article

"The emergence of m-commerce apps and changing shopping behaviour of consumer", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp325-329, January-2018, Available at : http://www.jetir.org/papers/JETIR1801064.pdf

Publication Details

Published Paper ID: JETIR1801064
Registration ID: 180040
Published In: Volume 5 | Issue 1 | Year January-2018
DOI (Digital Object Identifier):
Page No: 325-329
ISSN Number: 2349-5162

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Cite This Article

"The emergence of m-commerce apps and changing shopping behaviour of consumer", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp325-329, January-2018, Available at : http://www.jetir.org/papers/JETIR1801064.pdf




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