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Published in:

Volume 5 Issue 1
January-2018
eISSN: 2349-5162

Unique Identifier

JETIR1801151

Page Number

761-763

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Title

Novel Methods for Prediction of Customer Purchase Probability

ISSN

2349-5162

Cite This Article

"Novel Methods for Prediction of Customer Purchase Probability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.761-763, January-2018, Available :http://www.jetir.org/papers/JETIR1801151.pdf

Abstract

Web is a huge repository for storing different types of information. As the number of webpage's and websites has increased rapidly, understanding and discovering web user’s behavior are essential for the web monitoring and recommendation systems. user’s behavior in the web can be predicted using the online databases such as log files and prediction models. The main problems of user’s behavior analysis over online databases are: lot of transactions between user and the web and the volume of data which are not completely structured. knowing the customer behavior for online product recommendation and prediction of customers purchase probability using click stream data and tracking of customer behavior is essential part of online recommendation system. This paper presents an efficient approaches that works using Bayesian belief networks (BBN) and Nearest-neighbor collaborative filtering that calculate the probabilities of inter-dependent events and provides a successful means of generating recommendations for web users.

Key Words

Purchase probability, Clickstreamdata, Bayesian Network,Online Recommendation System

Cite This Article

"Novel Methods for Prediction of Customer Purchase Probability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp761-763, January-2018, Available at : http://www.jetir.org/papers/JETIR1801151.pdf

Publication Details

Published Paper ID: JETIR1801151
Registration ID: 180160
Published In: Volume 5 | Issue 1 | Year January-2018
DOI (Digital Object Identifier):
Page No: 761-763
ISSN Number: 2349-5162

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Cite This Article

"Novel Methods for Prediction of Customer Purchase Probability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp761-763, January-2018, Available at : http://www.jetir.org/papers/JETIR1801151.pdf




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