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Published in:

Volume 5 Issue 1
January-2018
eISSN: 2349-5162

Unique Identifier

JETIR1801245

Page Number

1310-1314

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Title

Brand Loyalty & Switching - An Empirical Study on Mobile Handset Usage among College Students of Bardoli

ISSN

2349-5162

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"Brand Loyalty & Switching - An Empirical Study on Mobile Handset Usage among College Students of Bardoli", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.1310-1314, January 2018, Available :http://www.jetir.org/papers/JETIR1801245.pdf

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Abstract

Mobile phones have become a most important and inseparable part of an individual these days. So the mobile industry is blooming at a very fast pace. It is a widely spread way of communication with new and new technology for today’s generation. Mobiles have become a part of the personal selves these days. The present study has focused on the brand switching tendencies of college students and effectively analyzed the impact of different demographic variables on brand loyalty. College students compromising both under graduate (UG) and post graduate (PG) students from various reputed colleges in Bardoli are surveyed and their responses are analysed using SPSS 17. The study indicated that Apple has the most loyal base of customers, though Samsung is the most popular brand, and among the various demographic factors only age has impact on Brand loyalty.

Key Words

Brand Loyalty & Switching, Consumer Buying Behaviour, Mobile Handsets

Cite This Article

"Brand Loyalty & Switching - An Empirical Study on Mobile Handset Usage among College Students of Bardoli", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp1310-1314, January 2018, Available at : http://www.jetir.org/papers/JETIR1801245.pdf

Publication Details

Published Paper ID: JETIR1801245
Registration ID: 304208
Published In: Volume 5 | Issue 1 | Year January-2018
DOI (Digital Object Identifier):
Page No: 1310-1314
ISSN Number: 2349-5162

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Cite This Article

"Brand Loyalty & Switching - An Empirical Study on Mobile Handset Usage among College Students of Bardoli", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp1310-1314, January 2018, Available at : http://www.jetir.org/papers/JETIR1801245.pdf




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