• Dr. Shilpi Jauhari

Technological advancements will continue to change all industries, including the financial services industry and these advancements should be utilised to the best of their abilities, so as to benefit the customers in the country as best as possible. In 2016, India crossed 1 billion mobile phone connections and surpassed the US to become the country with the second-largest number of Internet users. This opens up doors for mobile wallets to the populace of India. India is witnessing an exponential growth in the area of digital payment in recent times. With ever-increasing internet and mobile penetration, the country is all set to witness a massive surge in the adoption of digital payments in the coming years. Furthermore, flagship government initiatives such as Digital India will act as key catalysts and enablers of this transformation. However, the government’s big push to boost digital payments hasn’t quite gathered momentum a year after demonetisation. India is by and large cash economy (98% transactions are done in cash) and will continue to be one, unless there is radically simple mobile payment network. The primary objective of the research is to understand about the hurdles in adoption of mobile wallet among consumer within the Lucknow city.

digital payment, Digital India, mobile wallets, cash economy

"Barriers In the Adoption of Mobile Wallet In reference to Lucknow city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.174-179, February-2018, Available :http://www.jetir.org/papers/JETIR1802024.pdf

"Barriers In the Adoption of Mobile Wallet In reference to Lucknow city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp174-179, February-2018, Available at : http://www.jetir.org/papers/JETIR1802024.pdf