ISSN: 2349-5162 | Impact Factor: 5.87

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Published in:

Volume 5 Issue 2
February-2018
eISSN: 2349-5162

Unique Identifier

JETIR1802042

Page Number

280-284

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Title

The impact of Demographic factors on Consumers' Green Purchase Awareness

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Abstract

Abstract The present study aims at identifying the impact of demographic variables on the awareness of consumers towards green purchasing. Green production and green consumption is the need of the hour to protect the environment from further deterioration. Green production can be increased only when there is an increase in green consumption. On the other hand green consumption can be enhanced only when the people are aware of green purchasing and its environmental benefits. Study of demographic variables always helps the marketers to identify the awareness, perception and behavior of the consumers.

Key Words

Key words: green purchasing, green terms, green attributes, green products

Cite This Article

"The impact of Demographic factors on Consumers' Green Purchase Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp280-284, February-2018, Available at : www.jetir.org & http://www.jetir.org/JETIR1802042

Publication Details

Published Paper ID: JETIR1802042
Registration ID: 180209
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 280-284
ISSN Number: 2349-5162

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UGC and ISSN Approved Journal | Call For Paper
(Volume 5 | Issue 2 | February 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 2 | Impact factor 5.87


Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 February 2018.
  • » UGC and ISSN Approved Journal
  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
  • » Publication Charges : 1300 INR
  • »Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more | High Impact Factor: 5.87 Digital object identifier (DOI) and Hard Copy of certificate Provided.
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