ISSN: 2349-5162

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Published in:

Volume 5 Issue 2
February-2018
eISSN: 2349-5162

Unique Identifier

JETIR1802042

Page Number

280-284

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Title

The impact of Demographic factors on Consumers' Green Purchase Awareness

ISSN

2349-5162

Cite This Article

"The impact of Demographic factors on Consumers' Green Purchase Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.280-284, February-2018, Available :http://www.jetir.org/papers/JETIR1802042.pdf

Abstract

Abstract The present study aims at identifying the impact of demographic variables on the awareness of consumers towards green purchasing. Green production and green consumption is the need of the hour to protect the environment from further deterioration. Green production can be increased only when there is an increase in green consumption. On the other hand green consumption can be enhanced only when the people are aware of green purchasing and its environmental benefits. Study of demographic variables always helps the marketers to identify the awareness, perception and behavior of the consumers.

Key Words

Key words: green purchasing, green terms, green attributes, green products

Cite This Article

"The impact of Demographic factors on Consumers' Green Purchase Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp280-284, February-2018, Available at : http://www.jetir.org/papers/JETIR1802042.pdf

Publication Details

Published Paper ID: JETIR1802042
Registration ID: 180209
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 280-284
ISSN Number: 2349-5162

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Cite This Article

"The impact of Demographic factors on Consumers' Green Purchase Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp280-284, February-2018, Available at : http://www.jetir.org/papers/JETIR1802042.pdf




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