ISSN: 2349-5162 | Impact Factor: 5.87

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A Study on Investors Attitude towards Mutual Fund as an Investment Avenue

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Mutual fund as an investment avenue provides a platform to the investor who do not want to take high risk on their hard earned investment. In India, mutual fund industry is growing rapidly and this industry has emerged as an important segment of financial market of India, especially in channelizing and mobilizing the savings of millions of individuals into the investment in equity and debt instruments. Mutual fund investment is less risky than investing directly in stocks and is therefore a safer option for risk averse investor. A competent fund manager should analyze investor behavior, perception, and attitude and understand their needs and expectations to gear up the performance to meet investor expectations and requirements. Investment in mutual fund is affected by the attitude of investors and hence the objective of the study is to identify the investor’s attitude on mutual fund as an investment avenue and the major findings reveal the factors that influence buying behavior of mutual fund investors. The study aims at finding out the attitude of the investors towards investment on mutual funds in Davangere city with 100 respondents who are likely to be an investors.

Key Words

Investors Attitude, Investment alternative, Mutual Fund, Risk and Return, Suitable stage, Schemes.

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"A Study on Investors Attitude towards Mutual Fund as an Investment Avenue", International Journal of Emerging Technologies and Innovative Research ( | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp343-348, February-2018, Available at : &

Publication Details

Published Paper ID: JETIR1802056
Registration ID: 180275
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 343-348
ISSN Number: 2349-5162

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UGC and ISSN Approved Journal | Call For Paper
(Volume 5 | Issue 2 | February 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 2 | Impact factor 5.87

Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 February 2018.
  • » UGC and ISSN Approved Journal
  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
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