ISSN: 2349-5162 | Impact Factor: 5.87

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Volume 5 Issue 2
eISSN: 2349-5162

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The Changing Consumption Needs of the Radio Audience

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This research study explores the medium of radio and its popularity with the new age audience .The ever changing media landscape and the needs of the audiences which change as well with new innovations and development taking place. In this shifting media environment then where does the traditional media like radio find its place and hold on to its credibility and legacy. The research study was carried out on a sample of 200 respondents comprising youth to understand their radio listening habits and needs from the medium and their media preferences in terms of radio and other sources of entertainment primarily music consumption. The study reveals that the medium of radio faces fierce competition from other sources mainly the online sites which provide a lot of variety to suit individual needs of the audience. There is a stark difference between the mandate of these internet based music sites and radio as internet is mostly individualistic gratification source on the other hand radio is a community oriented medium targeting masses at one time also fostering the social connect between the citizens. The research study analyses the reasons for these change and suggests new strategy and key ideas that can be incorporated by traditional medium like radio for its longevity and survival.

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Key words- New Media, Gratification, Radio Broadcasting, Podcasts, Participation culture.

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"The Changing Consumption Needs of the Radio Audience", International Journal of Emerging Technologies and Innovative Research ( | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp400-404, February-2018, Available at : &

Publication Details

Published Paper ID: JETIR1802064
Registration ID: 180218
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 400-404
ISSN Number: 2349-5162

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UGC and ISSN Approved Journal | Call For Paper
(Volume 5 | Issue 2 | February 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 2 | Impact factor 5.87

Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 February 2018.
  • » UGC and ISSN Approved Journal
  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
  • » Publication Charges : 1300 INR
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