• S. Magesh
• Dr. B. Balaji

Shopping online in India was once a luxury but now seems to be a necessity. Shopping at physical retail outlets may have its own charm but commuting is a headache. Physical stores are able to store only a limited number of products and is most preferred by those who need to physically verify the product before purchasing and perhaps engage the retailer in a bargaining process. Online shopping has certain limitations in terms of tangibility but is advantageous is many ways. Time can be saved, shopping can be done round the clock at a convenient time, websites can be accessed globally, tons of information is available for knowledge as well as comparison, there are door-delivery and multiple payment options, etc. However, the moot question is how to attract the customer online and engage the customer for a prospective purchase and future re-purchase. 416 online shoppers were surveyed at Chennai to gauge their perceptions about online engagement and loyalty.

Cyberspace, Customers, Engagement, Demography.

"Engaging Consumers: The Effect of Demography in Cyberspace", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.964-968, February-2018, Available :http://www.jetir.org/papers/JETIR1802170.pdf

"Engaging Consumers: The Effect of Demography in Cyberspace", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp964-968, February-2018, Available at : http://www.jetir.org/papers/JETIR1802170.pdf