• Dr.J.JEEVA PRIYA

A STUDY ON SATISFACTION LEVEL OF THE OWNERS OF INDUSTRIAL UNITS FUNCTIONING UNDER INDUSTRIAL ESTATE PROGRAMME IN VIRUDHUNAGAR DISTRICT Dr.J.Jeeva Priya, Assistance Professor of Commerce, The Standard Fireworks Rajaratnam college for Women, Sivakasi. ABSTRACT Indian Government has initiated number of policies, promotional measures, programs and schemes. To protect, promote and encourage entrepreneurship in SSI sector. One among the significant promotional measures of the Government of India is the establishment of industrial estates in the country. As there is more scope for the development of industries in this district, the present study is to discuss the satisfaction of owners of the Industrial Estates in this district. The study aims to measure the satisfaction of the owners of industrial units functioning under industrial estate programme in five dimensions namely Operational Level satisfaction, Managerial Level Satisfaction, Financial Level Satisfaction, Satisfaction towards Integration with Industrial Estate and Satisfaction towards Marketing. From the above analysis it is clear that all dimensions of the satisfaction of the industrialists are integrated with each other and all dimensions of satisfaction are responsible for their overall performance. Hence the industrial units should concentrate on all activities than the existing level. *****

MSME- Micro Small Medium Entreprises, IEP- Industrial Estate Programme

"A STUDY ON SATISFACTION LEVEL OF THE OWNERS OF INDUSTRIAL UNITS FUNCTIONING UNDER INDUSTRIAL ESTATE PROGRAMME IN VIRUDHUNAGAR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.299-301, March-2018, Available :http://www.jetir.org/papers/JETIR1803059.pdf

"A STUDY ON SATISFACTION LEVEL OF THE OWNERS OF INDUSTRIAL UNITS FUNCTIONING UNDER INDUSTRIAL ESTATE PROGRAMME IN VIRUDHUNAGAR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp299-301, March-2018, Available at : http://www.jetir.org/papers/JETIR1803059.pdf