• Dr. V. VISHNU PRIYA

Abstract : The study concentrates on buying behaviour of household Customers and industrial Customers of granite stones. Customer is the basic foundation of every business. What Customer sees, thinks, prefers and buys is of great importance to marketers to fine tune their marketing offers and achieve high level of Customer acceptance and satisfaction. The emergence of rural market as a value proposition has sparked a new interest among marketers to explore and understand them. The Indian granite is well established in the world market and it brings considerable amount of foreign exchange to the country. Attitude about the various usage of granites and factors influencing the Customers in Virudhunagar district is analysed with the help of Factor Analysis and Garrett Score technique. It is concluded that the Customers have different opinion towards usage of granite stones. Finally to conclude we can say almost every Granite stone company has been riding the waves of growth in the last 10 years and it won't be any different in the future. Keywords: Granite Stone, Customer Attitude, factors

Granite Stone, Customer Attitude, factors

"A STUDY ON ANALYSIS OF CUSTOMER ATTITUDE TOWARDS THE USAGE OF GRANITE STONES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.643-647, March-2018, Available :http://www.jetir.org/papers/JETIR1803115.pdf

"A STUDY ON ANALYSIS OF CUSTOMER ATTITUDE TOWARDS THE USAGE OF GRANITE STONES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp643-647, March-2018, Available at : http://www.jetir.org/papers/JETIR1803115.pdf