• Dr .A.AMUDHA

The recent growth of e-commerce and the consumer’s increasing interest in purchasing over the net have significantly changed the landscape of Indian retail market. Today customers are inclined to accept the changes and keep their eyes on the benefits they can obtain from online retailers. The business owners who use e-commerce as a distribution channel need a clearer understanding of who buys online, what they buy online, why they buy online, and how the non-Internet buyer can be transformed into an online buyer in order to increase online sale. The paper attempts to identify the determinants of online purchase intentions of different age groups in Indian context. Based on extensive literature review, factors affecting online purchase intentions, antecedents of service quality and consumer attitudes were identified and a structured-non-disguised questionnaire was prepared. The data was collected through survey of 150 peoples who visited in the Erode region of Tamilnadu.

Online Purchase, e-Commerce

"A STUDY ON CONSUMER’S SATISFACTION TOWARDS ONLINE PURCHASES AT ERODE DISTRICT OF TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.891-900, March-2018, Available :http://www.jetir.org/papers/JETIR1803171.pdf

"A STUDY ON CONSUMER’S SATISFACTION TOWARDS ONLINE PURCHASES AT ERODE DISTRICT OF TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp891-900, March-2018, Available at : http://www.jetir.org/papers/JETIR1803171.pdf