• GITANJALI JAIN

The purpose of this research paper is to make the reader aware of current situation and status of m-commerce in India. Mobile Commerce is complex in nature but it changed the dimensions of our economy. With the help of m-commerce users can exchange information, buying and selling goods and services, make payment at anytime and anywhere. But risk is the negative effect on the attitude of m-commerce. Due to this, still Indian people hesitate to adopt this innovation due to security issues, payment problems and awareness. But this latest technology has become a new area of interest for today’s firms. This paper is made to study the following objectives: - 1. To study the how m-commerce is differ from e-commerce. 2. To find out benefits and areas of m-commerce in India. 3. To study the challenges before m-commerce in India.

M-Commerce, E-Commerce, Credit Card, Debit Card, Mobile apps, Users

"M-Commerce in India - A step toward technology", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.1257-1262, March-2018, Available :http://www.jetir.org/papers/JETIR1803241.pdf

"M-Commerce in India - A step toward technology", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp1257-1262, March-2018, Available at : http://www.jetir.org/papers/JETIR1803241.pdf