• mredu goyal

The new “internet sensation” social media marketing has considerably influenced the world of marketing. Introduction of various new tools and the tremendous increase of the internet user base in the last decade along with easier internet access gave the big push. It has brought information on the fingertips of people ranging from news to promotional videos. This has made the world to be smaller beyond landscapes with swift contact and updates via web and mobile. These unique features of the marketing tool have gained the attention of various academicians and researchers. Accordingly, the main aim of this article is to systematically examine and review current studies that have been conducted over the related area of social media and marketing. The article tries to study different social media marketing strategies by reviewing various books, journals, studies, published papers, etc. The review of literature has been collected from both national and international secondary resources.

Social media marketing, promotional tools, review of literature, internet, information, systematic review.

"A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.35-39, April-2018, Available :http://www.jetir.org/papers/JETIR1804008.pdf

"A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp35-39, April-2018, Available at : http://www.jetir.org/papers/JETIR1804008.pdf