JETIREXPLORE- Search Thousands of research papers



Published in:

Volume 5 Issue 4
April-2018
eISSN: 2349-5162

Unique Identifier

JETIR1804008

Page Number

35-39

Share This Article


Title

A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING STRATEGIES

ISSN

2349-5162

Cite This Article

"A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.35-39, April-2018, Available :http://www.jetir.org/papers/JETIR1804008.pdf

Authors

Abstract

The new “internet sensation” social media marketing has considerably influenced the world of marketing. Introduction of various new tools and the tremendous increase of the internet user base in the last decade along with easier internet access gave the big push. It has brought information on the fingertips of people ranging from news to promotional videos. This has made the world to be smaller beyond landscapes with swift contact and updates via web and mobile. These unique features of the marketing tool have gained the attention of various academicians and researchers. Accordingly, the main aim of this article is to systematically examine and review current studies that have been conducted over the related area of social media and marketing. The article tries to study different social media marketing strategies by reviewing various books, journals, studies, published papers, etc. The review of literature has been collected from both national and international secondary resources.

Key Words

Social media marketing, promotional tools, review of literature, internet, information, systematic review.

Cite This Article

"A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp35-39, April-2018, Available at : http://www.jetir.org/papers/JETIR1804008.pdf

Publication Details

Published Paper ID: JETIR1804008
Registration ID: 180909
Published In: Volume 5 | Issue 4 | Year April-2018
DOI (Digital Object Identifier):
Page No: 35-39
ISSN Number: 2349-5162

Download Paper

Preview Article

Download Paper




Cite This Article

"A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING STRATEGIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp35-39, April-2018, Available at : http://www.jetir.org/papers/JETIR1804008.pdf




Preview This Article


Downlaod

Click here for Article Preview