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Published in:

Volume 5 Issue 4
April-2018
eISSN: 2349-5162

Unique Identifier

JETIR1804015

Page Number

63-68

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Title

A STUDY ON CUSTOMERS PERCEPTION TOWARDS BANCASSURANCE

ISSN

2349-5162

Cite This Article

"A STUDY ON CUSTOMERS PERCEPTION TOWARDS BANCASSURANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.63-68, April-2018, Available :http://www.jetir.org/papers/JETIR1804015.pdf

Abstract

The motives behind Bancassurance also vary. For banks it is a means of product diversification and a source of additional fee income. Insurance companies see Bancassurance as a tool for increasing their market penetration and premium turnover. The customer sees Bancassurance as a bonanza in terms of reduced price, high quality product and delivery at doorsteps. Actually, everybody is a winner here. The main objective of the study is to analyse the factors affecting behaviour of customers in purchasing the insurance policies through the banks

Key Words

Bancassurance, Customers, Market Penetration, Perception.

Cite This Article

"A STUDY ON CUSTOMERS PERCEPTION TOWARDS BANCASSURANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp63-68, April-2018, Available at : http://www.jetir.org/papers/JETIR1804015.pdf

Publication Details

Published Paper ID: JETIR1804015
Registration ID: 180961
Published In: Volume 5 | Issue 4 | Year April-2018
DOI (Digital Object Identifier):
Page No: 63-68
ISSN Number: 2349-5162

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Cite This Article

"A STUDY ON CUSTOMERS PERCEPTION TOWARDS BANCASSURANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp63-68, April-2018, Available at : http://www.jetir.org/papers/JETIR1804015.pdf




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