• A.SARAVANAKUMAR
• Dr.M.GANESAN

This paper investigated a very important area of investors’ gratification about demat account services and charges rendered by the stock brokerage houses by employing the primary data were collected from sample respondents through the structured interview schedule in sulur taluk, coimbatore district, tamilnadu based on a investigation between the period from July 2017 to December 2017 on 100 individual investors. The results reveal that investors are conscious now-a-days and have positive attitude towards Indian capital market. The investors are investing after carefully investigating all market related issues. Another aspect of this study reveals that there is a significant gap between expected and actual service of brokerage houses. Data collected have been analysed and tested using SPSS. Recently conducted Investors’ Gratification Level about Demat Account Services and Charges: A Study in Sulur Taluk, Coimbatore District.

Shares, Satisfaction, Gratification, Instant Gratification

"Investors’ Gratification Level about Demat Account Services and Charges: A Study in Sulur Taluk, Coimbatore District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.313-321, April-2018, Available :http://www.jetir.org/papers/JETIR1804061.pdf

"Investors’ Gratification Level about Demat Account Services and Charges: A Study in Sulur Taluk, Coimbatore District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp313-321, April-2018, Available at : http://www.jetir.org/papers/JETIR1804061.pdf