• Dr. Gunjan Malik

When customer is the king and competition is cut throat companies have to adopt customization of products and services in such a way that long term relationships can be formed which also helps in satisfying the customers. Front office department plays a crucial role in satisfying customers because customer has maximum of its interaction with this department. In this paper by the help of a structured questionnaire relationship between customer relationship management and customer satisfaction with front office has been investigated by applying regression on the factor loadings of both the variables and a significant relationship has been found. This finding will be helpful to the industry in recognizing the impact of customer relationship management on front office satisfaction and further strengthening it.

customer relationship management, customer satisfaction, hospitality industry

"Customer Satisfaction with Front Office: The role of customer relationship management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.807-809, April-2018, Available :http://www.jetir.org/papers/JETIR1804165.pdf

"Customer Satisfaction with Front Office: The role of customer relationship management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp807-809, April-2018, Available at : http://www.jetir.org/papers/JETIR1804165.pdf