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Published in:

Volume 5 Issue 4
April-2018
eISSN: 2349-5162

Unique Identifier

JETIR1804165

Page Number

807-809

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Title

Customer Satisfaction with Front Office: The role of customer relationship management

ISSN

2349-5162

Cite This Article

"Customer Satisfaction with Front Office: The role of customer relationship management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.807-809, April-2018, Available :http://www.jetir.org/papers/JETIR1804165.pdf

Abstract

When customer is the king and competition is cut throat companies have to adopt customization of products and services in such a way that long term relationships can be formed which also helps in satisfying the customers. Front office department plays a crucial role in satisfying customers because customer has maximum of its interaction with this department. In this paper by the help of a structured questionnaire relationship between customer relationship management and customer satisfaction with front office has been investigated by applying regression on the factor loadings of both the variables and a significant relationship has been found. This finding will be helpful to the industry in recognizing the impact of customer relationship management on front office satisfaction and further strengthening it.

Key Words

customer relationship management, customer satisfaction, hospitality industry

Cite This Article

"Customer Satisfaction with Front Office: The role of customer relationship management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp807-809, April-2018, Available at : http://www.jetir.org/papers/JETIR1804165.pdf

Publication Details

Published Paper ID: JETIR1804165
Registration ID: 181211
Published In: Volume 5 | Issue 4 | Year April-2018
DOI (Digital Object Identifier):
Page No: 807-809
ISSN Number: 2349-5162

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Cite This Article

"Customer Satisfaction with Front Office: The role of customer relationship management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp807-809, April-2018, Available at : http://www.jetir.org/papers/JETIR1804165.pdf




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