• Masud Ahmed

The study is the Holistic Approach for Sustainable Development of Banking Sector in West Bengal with the policy of Liberalization and Privatization the competition and clutter are increasing in the Industry. It attempts to development of a robust framework of customer satisfaction by integrating customer perception. The framework will help to delivered information to optimize the core competence and develop sustainable competitive advantage for process and delivery of customer satisfaction. Every business operates on 3R (1) Recruitment of new customers (2) Retaining existing customers and (3) Regaining lost customers. Among many antecedents of customer loyalty, customer satisfaction and interpersonal bond from the most significant factors so is actually used to enhance the interrelationship bond and to enhance customer satisfaction by increasing the degree of responsiveness more by handling customer’s quite on time. Development of IT helps to improve the relationship with the company with their customers by different ways. My research study helps to find out the recent technology trends that influence CRM in the Banking sector in India.

CRM, Customer Knowledge Management, Sustainable Development, 3R, IT

"Recent Technological Trends on CRM in the Banking Sector in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.573-576, April-2018, Available :http://www.jetir.org/papers/JETIR1804330.pdf

"Recent Technological Trends on CRM in the Banking Sector in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp573-576, April-2018, Available at : http://www.jetir.org/papers/JETIR1804330.pdf