• KAMAKSHI .N
• Dr. S.SIVAGNANAM

Abstract Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking industry. Information and communication technology has become the heart of banking sector, while banking industry is the heart of every robust economy. E-banking implies provision of banking products and services through electronic delivery channels. Today things are changing very fast and it is very high time for each bank to understand the expectations of the customers. Customer satisfaction and service quality are inter-related. The higher the service quality, the higher is the customer satisfaction. The present study considered 120 customers of Coimbatore District Central Cooperative Bank (CDCCB). This paper made an attempt to know the level of awareness about the services provided by CDCC Bank and suggest suitable measures. The study revealed that respondents have selected this bank on account of “Interest rate on deposit” followed by Nearness to home, Low cost of services, Interest rate on loans, Easy repayment facility, Nearness to working places, Behavior of the staff members, Easy processing, Safety and security, Availability of various schemes of loan facility, Convenient timing. Majority of the customers are with medium level of awareness on products and services offered by CDCC Bank. There exists significant association between the selected physiological variables like gender, status in the family and the level of awareness on the banking product and services offered by CDCC Bank.

: Awareness, customers, products and services

"AWARENESS OF PRODUCTS AND SERVICES OFFERED BY COIMBATORE DISTRICT CENTRAL COOPERATIVE BANK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.612-616, April-2018, Available :http://www.jetir.org/papers/JETIR1804335.pdf

"AWARENESS OF PRODUCTS AND SERVICES OFFERED BY COIMBATORE DISTRICT CENTRAL COOPERATIVE BANK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp612-616, April-2018, Available at : http://www.jetir.org/papers/JETIR1804335.pdf