• Dr.CHETAN SRIVASTAVA
• MAHENDAR GOLI

Energy is the key driver for socio-economic progress of any country. The increasing demand forced the public to adopt sustainable and eco-friendly energy resources to protect the limited conventional energy sources. Renewable energy sources such as solar energy has been considered as the energy source for future generations. The current study used quantitative approach to study the impact of customer awareness, environmental awareness, subsidy and payback period on customer intention to adopt solar water heaters. A questionnaire survey was conducted using five point Likert scale in Telangana state. 134 valid samples were collected by adopting purposive sampling technique. Exploratory factor analysis and multiple regression were used to analyse the data. SPSS 21 version was used to analyze the data. Data were analysed. The results of the study show that environmental awareness has no impact on purchase intention.

Solar energy, Perceived payback, Solar energy awareness, Environmental awareness, Subsidy

"Customer purchase intention of solar water heaters - The effects of solar energy awareness, environmental awareness, subsidy and perceived payback period", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.572-581, May-2018, Available :http://www.jetir.org/papers/JETIR1805517.pdf

"Customer purchase intention of solar water heaters - The effects of solar energy awareness, environmental awareness, subsidy and perceived payback period", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp572-581, May-2018, Available at : http://www.jetir.org/papers/JETIR1805517.pdf