• Dr Hitesh Keserwani

Today, internet marketing fraud schemes operate from, and increasingly seek to target victims in, numerous countries on multiple continents. Internet marketing fraud has become a substantial concern for law enforcement in several regions of the world. The term Internet Marketing describes both a particular business model used to sell fraudulent products and services online, and the community or subculture that embraces it. It operates out in the open with poorly designed websites, tacky infomercials, and outrageous claims designed to scare off the wary and draw in the curious, desperate, and naive. At present, there are no comprehensive and authoritative statistical data regarding the scope of internet-marketing fraud on a global level. Furthermore, many victims who lose money due to internet-advertising fraud do not contact authorities or reporting centers. While it is impossible to know how many victims fail to report fraud, the number is likely substantial. Customers buy online because they expect choice, transparency about inventory levels and the ability to research prices, customer reviews and promotional offers but if an online retailer does not provide adequate information about privacy, terms and conditions of use, dispute resolution or contact details it might lead to scams which are not only a financial loss but also affects consumer psyche. The purpose of this study is therefore to map out internet marketing frauds in terms of its distinctive qualities and to outline the emerging challenges that have taken place over time with the help of recent case lets. The study also discusses the prevalence of new internet marketing frauds and some of the issues arising for criminal justice systems and cyber laws.

Internet advertising, Online Scams, Privacy, Cyber Laws

"A Study of Emerging Internet Advertising Frauds and Subsequent Cyber Laws in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.26-29, MAY-2018, Available :http://www.jetir.org/papers/JETIR1805610.pdf

"A Study of Emerging Internet Advertising Frauds and Subsequent Cyber Laws in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp26-29, MAY-2018, Available at : http://www.jetir.org/papers/JETIR1805610.pdf