• NARAYANAN. N.R

Abstract: Garments and Fashion clothing of different brands have many reasons to celebrate on every festive season as consumers are purchasing apparel, footwear and accessories in larger numbers than expected, ahead of a long line of festivals and during wedding season. Retailers have seen sales and bill sizes climb between 15 per cent and 20 per cent on these festive seasons. This study focuses on the consumers’ attitude towards festive seasons, especially with apparel and fashion items. The study observed that majority of the respondents prefer shopping during the festive seasons as they are quality, price and offers conscious. The study findings indicated that male consumers are highly influenced to buy more clothes during festival periods when compared to female consumers in clothing retail stores of Coimbatore city. Majority of the sample population have said that they are highly motivated by the festive seasonal offers and sale promotion provided by the popular textile retail showroom. Majority of the clothing shoppers have opined that they are highly satisfied with varieties of collections of dress materials offered by retail shop during festive sale period. The study found that majority of the consumers prefers to shop fashionable variety and innovative design during the festive seasons.

Key Words: Festive Sales, Sales Promotion, Apparel Retailing

"A STUDY ON CONSUMERS’ ATTITUDE TOWARDS FESTIVE SALES WITH REGARD TO GARMENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.11-14, MAY-2018, Available :http://www.jetir.org/papers/JETIR1805757.pdf

"A STUDY ON CONSUMERS’ ATTITUDE TOWARDS FESTIVE SALES WITH REGARD TO GARMENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp11-14, MAY-2018, Available at : http://www.jetir.org/papers/JETIR1805757.pdf