• Mrs.P.Banumathi
• Dr.S.MabelLatha Rani

Fast moving consumer goods (FMCG) sector is an important contributor to the India’s GDP growth. Currently, FMCG industry is the fourth largest sector in the Indian economy and provides employment to around 3 million people. Over the years, India FMCG sector has been growing at a healthy pace on account of growing disposable income, booming youth population and increasing brand consciousness among consumers. The aim of this research work is to study the customer’s satisfaction towards FMCG products. The researcher highlights the consumer perception towards fast moving consumer goods in Thoothukudi District of Tamilnadu. The study is started with the objective of examining socio economic background of respondents, analyzing factors motivate for purchasing FMCG products, identifying brand awareness and brand perception towards FMCG products. This paper reveals that consumer behaviour is largely affected by place, product price, and promotion, people’ influence and market wide factors. However effect of these factors also differ from product to product. .

Key Words: Customer perception, Brand Awareness, Customer behaviour towards Fast Moving Consumer Goods.

"Study on Customer’s Perception and Satisfaction towards FMCG products with Special reference to Thoothukudi District.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.393-404, MAY-2018, Available :http://www.jetir.org/papers/JETIR1805809.pdf

"Study on Customer’s Perception and Satisfaction towards FMCG products with Special reference to Thoothukudi District.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp393-404, MAY-2018, Available at : http://www.jetir.org/papers/JETIR1805809.pdf