UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 5
May-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1805899


Registration ID:
225492

Page Number

949-954

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Title

A Study on the Trends and Patterns of Consumer Behaviour of College Students.

Abstract

Due to introduction of new technologies, social medias, over exposure to making communication activity of the companies, the adult are become more brand conscious. On the other hand the economic dependency of adults on their partners have also lead to a considerable increase in marginal propensity to consume (MPC) of the adults. Like no other generation today's youth are growing up in a culture of debt facilities in order to make unproductive expenditure.The attitude of youth now changed to "LIVE FOR TODAY “ from "SAVINGS FOR THE FUTURE".

Key Words

Consumption, Brand name, Saving

Cite This Article

"A Study on the Trends and Patterns of Consumer Behaviour of College Students.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.949-954, May-2018, Available :http://www.jetir.org/papers/JETIR1805899.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on the Trends and Patterns of Consumer Behaviour of College Students.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp949-954, May-2018, Available at : http://www.jetir.org/papers/JETIR1805899.pdf

Publication Details

Published Paper ID: JETIR1805899
Registration ID: 225492
Published In: Volume 5 | Issue 5 | Year May-2018
DOI (Digital Object Identifier):
Page No: 949-954
Country: KOZHIKODE, Kerala, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication


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