• S. Dhiran
• Dr. C. N. Krishna Naik

Rural markets offer a great scope for a concentrated marketing effort because of the recent increase in the rural incomes. Such incomes will increase faster because of better production and higher prices for agricultural commodities. Rural marketing is a developing concept, and the marketers have realized the opportunity of growth in the market recently. Any macro level strategy for these markets should focus on availability, accessibility and affordability. Focused attention needs to be paid to market research, key decision areas, problems and rural marketing environment, to reduce the uncertainly in dealing with these markets. This paper discusses the rural marketing and its strategies rural marketing environment.

Marketing, Rural Marketing

"Rural marketing strategies for promoting consumer products – A study with reference to Select products in Rayalaseema Region of Andhra Pradesh (Kurnool Dist.)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.1062-1067, May-2018, Available :http://www.jetir.org/papers/JETIR1805915.pdf

"Rural marketing strategies for promoting consumer products – A study with reference to Select products in Rayalaseema Region of Andhra Pradesh (Kurnool Dist.)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp1062-1067, May-2018, Available at : http://www.jetir.org/papers/JETIR1805915.pdf