• Deepchand Kumawat
• Mukesh Kumar Jakhar

Nowadays television advertising has become a very effective and powerful tool of getting to the target market for desired offering. The combination of both audio and video makes this tool fro effective than others. Other fact which makes this tool effective is the availability of television compare to the era of before 2000. This paper relives the results of a study intended to test the impact of television advertising on the buying behavior of the consumers for baby-care products in sikar (Rajasthan). This research is conducted to evaluate the various factors which influenced on the buying behavior, their satisfaction level for advertising, their monthly expenditure on the baby-care products etc. Data is in two forms, a) the primary data has been collected from the 50 respondents of various areas from sikar city. For the purpose a structured questionnaire, containing 8 questions, has been designed. The secondary data has been collected from articles, television, baby-care magazines, book etc. consumers are in the era of information overload as having many a ways to get into the products, but television advertising plays very important role in the buying behavior of consumers.

Television marketing, Consumer buying behavior, Structured questionnaire.

"Impact of Television Advertising on the Buying Behavior of Consumer’s at Sikar City [Rajasthan] With Special reference to Baby-Care Products.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.280-287, June-2018, Available :http://www.jetir.org/papers/JETIR1806644.pdf

"Impact of Television Advertising on the Buying Behavior of Consumer’s at Sikar City [Rajasthan] With Special reference to Baby-Care Products.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp280-287, June-2018, Available at : http://www.jetir.org/papers/JETIR1806644.pdf