UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 6
June-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1806710


Registration ID:
184241

Page Number

84-93

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Title

CONSUMERS ATTITUDES TOWARDS ONLINE MARKETING

Abstract

This study is emphasizes about the online marketing strategies used by the marketers and what is the importance of the online marketing and why nowadays online marketing is so much imperative to attract customers towards the products of the marketers. The key purpose of this study is to examine about online marketing strategies and how’s the consumers behave towards the promotional strategies adopted by the marketers. Nowadays mostly all the companies are using Internet as one of the most important tool. The Internet has given a large number of searching options. The main aim of this research paper is to understand the attitude of consumers towards purchasing goods and services through online. Customer online purchase performance is depending on the consequence of Internet marketing environment, product description and characteristics and also offers provided by the sellers. Proper understanding of customer online shopping activities can help the marketers to do the forecasting about what will be the future growth of online marketing and which are the inputs required for easy online shopping by customers. Findings of this study will guide online retailers which factors to focus on in order to develop successful marketing strategies for online consumers. This study also provides understanding the need of the government to play a key role in increasing internet usage and provide more secure online transactions by formulating customer friendly laws.

Key Words

Consumer behaviour, Online shopping, Internet users, Online marketing

Cite This Article

"CONSUMERS ATTITUDES TOWARDS ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.84-93, June-2018, Available :http://www.jetir.org/papers/JETIR1806710.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMERS ATTITUDES TOWARDS ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp84-93, June-2018, Available at : http://www.jetir.org/papers/JETIR1806710.pdf

Publication Details

Published Paper ID: JETIR1806710
Registration ID: 184241
Published In: Volume 5 | Issue 6 | Year June-2018
DOI (Digital Object Identifier):
Page No: 84-93
Country: Surat, Gujarat, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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