• R.Kalaivani
• P.Girija

Food industry is one of the world’s fastest growing sectors. However, over a period of time, with a growth in the number of nuclear families, economic growth and increasing per capita income as well as globalization, food culture gained prominence in India. The purpose of this to investigate the different elements which affect the customer's satisfaction or which can increase the customer satisfaction, such like promotion is one variable through which you can enhance the satisfaction level in promotion through personal selling and public relation ,advertising. This research is mainly based on hotels in Coimbatore, a major city of Indian state of Tamil Nadu. Coimbatore which is known as Manchester of South India is the fastest growing cities in India and a major hub for various industries. Coimbatore cuisine is predominantly south Indian with rice as its base. Most local restaurants still retain their rural flavour, with many restaurants serving food over a banana leaf. Coimbatore has an active food culture and various cuisine options for dining.

Food, Consumer perception, promotion and satisfaction

"A Study on consumer perception and satisfaction towards restaurants with reference to Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.421-434, June-2018, Available :http://www.jetir.org/papers/JETIR1806754.pdf

"A Study on consumer perception and satisfaction towards restaurants with reference to Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp421-434, June-2018, Available at : http://www.jetir.org/papers/JETIR1806754.pdf