• D.Manimegalai
• DR.B.Vijaya kumar.

Fast moving consumer goods (FMCG) are the product that are sell quickly and at all of lower cost. Most of the fast moving goods have short life perishable goods. They are popularly referred to as a packed goods. Money that circulated in the economic situation due to FMCG products are very high and also the number of consumer for these products are very high. Due to fast growing sector it gives lots of employment opportunity for different departments. Once there is a brand awareness about the product only can make the product sale in market. So, accordingly brand awareness plays important role in the sale of fast moving consumer goods.

Brand awareness, perceived quality, FMCG, development

"CONTRIBUTION OF BRAND AWARENESS AND PERCEIVED QUALITY IN CONSUMER BASED BRAND EQUITY- A STUDY WITH REFERENCE TO FMCG IN CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.579-582, June-2018, Available :http://www.jetir.org/papers/JETIR1806772.pdf

"CONTRIBUTION OF BRAND AWARENESS AND PERCEIVED QUALITY IN CONSUMER BASED BRAND EQUITY- A STUDY WITH REFERENCE TO FMCG IN CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp579-582, June-2018, Available at : http://www.jetir.org/papers/JETIR1806772.pdf