• Anjali
• Dr. Bhawdeep Singh Tanghi

In this research we investigate the impact of television advertisement on children. Advertising is form of communication used to convince audience to purchase product, services and ideas. Advertising is vital variable of promotion mix which is used by every industry to persuade their prospective buyers and after that convert them into lifetime customers. Advertisements plays important role in every individual life by shaping their life style. A questionnaire was used to collect data from children between 6-14 years age group. The method was used for analysis was percentage analysis, tabulation and chi square test. The results revealed that advertisement has a greater impact in children buying behaviour.

T.V., Advertisement, Impact, Children, Attributes of advertisement

"Impact of TV Advertisement on Children Buying Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.245-248, July-2018, Available :http://www.jetir.org/papers/JETIR1807932.pdf

"Impact of TV Advertisement on Children Buying Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp245-248, July-2018, Available at : http://www.jetir.org/papers/JETIR1807932.pdf