• Prof. G. R. Jangamwar
• Dr. M. N. Bendle

Every person in India is consumer. He shall entertain human rights; the constitution also guarantees certain fundamental rights to every Indian. Consumerism is part and parcel of the guideline given by constitution. In day to day life every consumer is cheated by the well organized and trained seller/trader or manufacturer of goods and services. Exploitation of the consumer by the seller is a white collar crime. There is no ill intention in the minds of the sellers. The sole motto is achieving abundant profits and profits only ten rupees for one rupee investment. For this purpose, the adopt certain restrictive and unfair trade practices. Adulteration of food, selling goods injurious to the public health, selling narcotic drugs, liquor, pan masala, cigarettes, obscene literature, etc. Are some of white collar crimes done by some one of the seller. Adopting restrictive and unfair trade practices, adulteration of food, selling the expired drugs, etc. are socio-economic crimes. These are not violent acts. They are committed by illegal acts by means of concealment and the purpose being to get the huge profit. “Consumerism” prevents such illegal and unfair practices. Although the legal frameworks under Consumer protection Act 1986 are available to control and regulate unfair trade practices in India, there is tremendous increase in corporate crime. Number of Various financial scams is increase day by day. The legal framework under Consumer protection Act 1986 is insufficient to control and regulate unfair trade practices. Though the Consumer Protection Act 1986 passed for protecting interest of consumer at large and for that purpose several redressal agency established but still all this efforts fail to protect consumer in full satisfaction. Hence there is need to drastic changes in consumer protection Act 1986. Consumers are not aware about their right and the laws which are available for their protection. There is no significant difference in the awareness level of male and female customers about unfair trade practices and about their right and the laws which are available for their protection. Hence Consumers are cheated and exploited by the well organized and trained seller/trader or manufacturer of goods and services is a white collar crime. Customers don’t have same opinion about various parameters. Unfair trade practices can damage consumer confidence to the extent that overall growth in the corporate sector is affected. So unfair trade practices adversely affect corporate sector in India and public at large. Supreme Court of India as highest judicial authority provides guidelines in various cases relating to unfair trade practices but these guidelines are not properly implemented and strictly followed. Hence Unfair trade practices have now become burning issue in India, causing economic degradation of nation. This research work creates and awareness among the consumer about their rights and try to solve the problem of unfair trade practices.

Unfair Trade Practices, Consumerism, Consumer right, consumer exploitation, Consumer Dispute redressal.

"Unfair trade practices: Burning issue in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.857-861, August-2018, Available :http://www.jetir.org/papers/JETIR1808879.pdf

"Unfair trade practices: Burning issue in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp857-861, August-2018, Available at : http://www.jetir.org/papers/JETIR1808879.pdf